Fair Eire is Ireland's newest fair trade company and this is our first stab at running a business. We have earned fortunes for other big companies but can we make it work for ourselves, our family and the fair trade producers worldwide that rel on companies like Fair Eire to give their products a route to market.
Prudence likes Fair EirePosted on Tuesday Mar 2 21:45:00 UTC 2010 Checking our website stats tonight (how sad!) and i noticed a link from www.prudence.ie , like Alice down the rabbit hole i followed it to find Fair Eire mentioned in a great article on fair trade fashions.
I was thrilled to find us mentioned in the same breath as People Tree, the brand which first showed me that style and fair trade are a great mix. Even more thrilling was the fact that the writer praised our pricing saying " (Fair Eire is) much lower than most high-street stores on the price point and a lot higher on the ethical value". This is the aim of our company so i know we must be delivering something the market wants.
I take onboard the comments about our designs - but hey i know we are not hitting the high fashion stakes yet. I need to learn tonnes about fashion buying, trends, colours etc and i can't buy much at the moment because we have started up with just 1000 euro...so funds are tight.
But thats our entire raison d'etre laid out in one article - beautiful fair trade fashions at great prices. Give me a year and we will deliver on both those goals!
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